Create: 2025-06-25 Update: 2025-06-26 21:00:00

🍺 «Абрау-Дюрсо» может стать пивоваром. Как заметил Shopper’s, компания регистрирует товарный знак Abrau Brew, который можно будет использовать для пива, коктейлей на его основе, виноградного или имбирного эля.

Экспериментальное пиво компания сделала еще несколько лет назад. Она даже немного поторговала им на территории курорта Абрау-Дюрсо и в собственной рознице.

Если делать недорогое пиво и пытаться конкурировать в стране с «Сибирской короной» или «Балтикой 7», потребуется крупное производство — до 100 млн л в год. Но премиальное — 130—200 руб. за поллитровую бутылку можно выпускать 2—3 млн л в год и поставлять в премиальную розницу, бары и рестораны.

Спрос на пиво вырос в прошлом году, продажи увеличились на 7%. Но сейчас они стали падать, пивовары связывают это с резким повышением акциза с 1 января 2025 г.

🤩 Больше про торговлю и потребителей — на канале Shopper's. Подписывайтесь!

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«Абрау-Дюрсо» регистрирует товарный знак для пива

Компания уже выпускала пиво, но в качестве эксперимента

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2.1K viewsJun 25 at 05:59

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Spiking bond yields driving sharp losses in tech stocks

A spike in interest rates since the start of the year has accelerated a rotation out of high-growth technology stocks and into value stocks poised to benefit from a reopening of the economy. The Nasdaq has fallen more than 10% over the past month as the Dow has soared to record highs, with a spike in the 10-year US Treasury yield acting as the main catalyst. It recently surged to a cycle high of more than 1.60% after starting the year below 1%. But according to Jim Paulsen, the Leuthold Group's chief investment strategist, rising interest rates do not represent a long-term threat to the stock market. Paulsen expects the 10-year yield to cross 2% by the end of the year. A spike in interest rates and its impact on the stock market depends on the economic backdrop, according to Paulsen. Rising interest rates amid a strengthening economy "may prove no challenge at all for stocks," Paulsen said.

🍺 «Абрау-Дюрсо» может стать пивоваром. Как заметил Shopper’s

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