Eureka Moments Double Memory by Rewiring the Brain
New brain imaging research reveals that sudden “aha!” moments not only feel satisfying but actually restructure how the brain stores information, enhancing long-term memory. Participants solving visual puzzles were more likely to recall solutions that came to them in a flash of insight than those they reached methodically.
These insights activated the hippocampus and reorganized neural patterns in visual recognition areas, strengthening memory traces. The findings support educational strategies that foster discovery-based learning to promote retention and deeper understanding.
In addition to shedding light on how the brain comes up with creative solutions, the findings also lend support for inquiry-based learning in the classroom.
“Learning environments that encourage insight could boost long-term memory and understanding,” the researchers wrote.
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