Пока вы спали @my eco routine

my eco routine | United States America (US)

Create: 2021-03-02 Update: 2024-06-11 20:56:43

Пока вы спали, Kering вместе с другими компаниями инвестировали $216 млн в Vestiaire Collective — самую крупную в Европе ресейл-платформу, которая занимается перепродажей люксовой одежды.

• Таким образом Kering хотят привлечь молодую аудиторию, которая заботится об окружающей среде и все чаще делает выбор в пользу винтажной одежды.

• Kering считают, что в будущем ресейл станет еще популярнее:

«Мы признаем, что отношения покупателей с люксом изменились», — комментирует ситуацию диджитал-директор Kering Грегори Бутте.

Интерес к ресейлу подтверждают и цифры. Популярность подержанного люкса подскочила во время пандемии. Сейчас на счету Vestiaire Collective — более 11 миллионов покупателей по всему миру.

• Люксовые бренды также охотно сотрудничают с платформами. Gucci запартнерились с The RealReal, а Alexander McQueen предоставили VС свои знаковые вещи.

Источник: @theblueprint

#эконовости #сознательныйфешн
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my eco routine

Gucci owner Kering invests in resale platform Vestiaire Collective

Luxury group is hoping investment will help win younger consumers

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