Create: 2020-05-08 Update: 2024-06-05 18:35:35

👬 Lenfest Institute и Membership Puzzle Project разрабатывают гид для изданий, которые планируют внедрять систему платного доступа.
Готовый документ планируют выпустить в августе. А ниже — основные вопросы, на которые планируется в нём ответить,

Какую ценность вы создаёте с помощью членской программы?
Что мотивирует людей становиться участниками вашей программы?
Цена и планируемый уровень доходов?
Какие технологии и инструменты нужны изданиям для организации членской программы?
Как запустить такую программу и наращивать подписчиков?
Что означает «разработать и внедрить культуру платной подписки внутри редакции»?
Как убедить пользователя продлить подписку и измерить успешность всей программы?
Что эта программа означает для новостного издания, которое работает для своего сообщества?

Руководить разработкой будет Джей Розен, директор Membership Puzzle Project и преподаватель нью-йорского университета.

Подробности о проекте и возможность принять участие в разработке: Membership Puzzle Project

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👬 Lenfest Institute и Membership Puzzle Project разрабатывают гид для изданий

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