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Create: 2024-06-25 Update: 2025-07-08 02:25:49

Репорт: Рекламные доходы от игр в США растут, но медленно (emarketer)

- После почти 25% роста в 2023 году, доходы от игровой рекламы в США в этом году составят $8,59 млрд.
- Это на 6,7% больше, чем в 2023 году, согласно прогнозу emarketer на март 2024 года.
- Доходы от игровой рекламы в США не пересекут отметку в $10 млрд до 2026 года, а доля расходов на цифровую рекламу в играх уменьшается.
- Большинство расходов на внутриигровую рекламу приходится на мобильные устройства, и большую часть рекламы покупают разработчики игр. Почему я не удивлен?

https://www.emarketer.com/content/us-game-ad-revenues-growth-slows

🤖 @migratorg

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EMARKETER

US game ad revenues growth slows

Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.

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Репорт: Рекламные доходы от игр в США растут

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