Skill Cup | микрообучение | United States America (US)

Create: 2025-04-04 Update: 2025-07-04 20:19:32

Топ-5 ошибок в разработке микрообучения

Может казаться, что микрообучение — это легко: берешь и нарезаешь уже записанные лекции на кусочки по 5 минут, вот и готово. Это далеко не так: об основных ошибках рассказывает Роман Мандрик, сооснователь Skill Cup.

✔️ Просто разбивать материал на маленькие кусочки

Так не работает: каждая единица контента в микрообучении должна быть цельной и продумываться отдельно. Каждый микроурок — одна законченная мысль от начала и до конца. Любой кусочек курса можно посмотреть отдельно от других и его польза не потеряется.

✔️ Вставлять изображения неосознанно

Картинки ради картинок в микрообучении (да и нигде) точно не работают. Визуализация всегда должна поддерживать смысл текста.

✔️ Громоздкий текст

Сокращайте и упрощайте. Просто скопировать куски текста из старых курсов и вставить в новый формат микрообучения не получится.

✔️ Однообразность форматов

Поделить одну лекцию на несколько 5-минутных роликов и вставить их один за одним — неработающая идея. Микрообучение — это сменяемость форматов. Сначала короткое видео, потом небольшой текст, подкаст, квиз и снова короткое видео. Все это должно быть спланировано заранее.

✔️ Слишком официальный tone of voice

Микрообучение — демократичный формат, максимально близкий к TikTok и YouTube. Общайтесь с пользователями проще и будьте более дружелюбными.

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Топ-5 ошибок в разработке микрообучения

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