Create: 2024-04-07 Update: 2024-05-17 20:46:17

#لغت‌‌نامه

🔸تیزینگ Teasing

در فرهنگ لغت انگلیسی «tease» به معنای «دست انداختن، اذیت کردن و سر به سر کسی گذاشتن» است و در رسانه یک تکنیک بازاریابی استراتژیک است که در آن تبلیغات رمزآلود و جذاب برای ایجاد انتظار و کنجکاوی در مورد محصول جدید، خدمات یا کمپین بزرگتر منتشر می‌شود.

• هدف کمپین‌های تیزری ایجاد تعامل اجتماعی، تحریک و هیجان است. تیزرها با افشای اطلاعات کافی برای جلب توجه مخاطبان (بدون افشای بیش از حد در مورد کمپین یا پروژه کلی) پیش‌بینی ایجاد می‌کنند. تیزرهای موفق باعث ایجاد حس رمز و راز می‌شوند و افراد را به درگیر شدن و حدس و گمان تشویق می‌کنند.

• بستر تیزینگ: کمپین‌های تیزر را می‌توان از طریق کانال‌های گوناگون نظیر چاپ (بیلبورد) یا رسانه‌های اجتماعی (به صورت عکس یا فیلم) اجرا کرد.

•فضاسازی پیش از کمپین: کمپین‌های تیزری مشخصات یک شرکت را با فضا سازی موثر (Buzz) پیش از را‌ اندازی رسمی کمپین، ارتقا می‌دهند.
• ایجاد رمز و راز: مخاطبان را با پنهان کردن اطلاعات جذب می‌کنند. آن‌ها را کنجکاو و مشتاق کسب اطلاعات بیشتر نگاه می‌دارند.

•اطلاعات قطره‌ای: برای حفظ علاقه، جزئیات را به تدریج آشکار می‌کنند.

🔰مسیررسانه|موسسه تخصصی سوادرسانه‌ای🔰

🆔 @massir_resane
🌐 www.medialit.massir.ir

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#لغت‌‌نامه

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Telegram Updated: 2024-05-17 20:46:17

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