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Create: 2025-03-18 Update: 2025-07-09 21:04:46

КАК ОТВЕЧАТЬ НА ВОПРОСЫ БЕЗ ПОДГОТОВКИ: УНИВЕРСАЛЬНЫЕ СТРУКТУРЫ РЕЧИ

Существует не так много базовых моделей, которые помогают логично выстраивать речь — как в интервью, так и в публичных выступлениях. Используя их, вы делаете свое сообщение понятным, убедительным и запоминающимся.

Это вторая часть моей мини лекции для Центра современных коммуникаций Высшей школы госуправления РАНХиГС. Первая с топом ошибок в теле- и радио интервью тут

• ПРОБЛЕМА – РЕШЕНИЕ – ВЫГОДЫ
Этот формат помогает показать значимость темы и плавно подвести аудиторию к вашей идее.

Пример: если вам задали вопрос о внедрении универсального платежного QR-кода, можно сразу перейти к деталям проекта. Но гораздо эффективнее сначала описать текущие проблемы оплаты, затем объяснить суть новой системы и в завершение показать, какие выгоды получат пользователи и бизнес.

• ЧТО ЕСТЬ? – ЧТО НЕ ТАК? – ЧТО ДЕЛАТЬ? – ЧТО БУДЕТ?
Эта структура удобна для обсуждения реформ, законопроектов и любых изменений. Она помогает четко показать, почему что-то нужно менять, какие шаги планируются и чего стоит ожидать в результате.

Использование таких моделей — спасение в ситуациях, когда нужно быстро и четко отвечать на вопросы без подготовки.
Но, да, умение структурно мыслить - это навык. Его надо развивать на практике

Марковна про публичность

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КАК ОТВЕЧАТЬ НА ВОПРОСЫ БЕЗ ПОДГОТОВКИ: УНИВЕРСАЛЬНЫЕ СТРУКТУРЫ РЕЧИ

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