Маркетинг культуры | United States America (US)

Create: 2024-04-13 Update: 2024-06-01 02:52:30

Вчера впервые сходила на достаточно известную и давно существующую ярмарку Affordable Art Fair.

Она проходит по всему миру, но не считается топовой. Причина в том, что там представлены галереи, которые продают доступное искусство, от 100 евро. Поэтому туда не попадают те игроки, которые стремятся на условные Арт Базели.

Нам провел экскурсию директор немецкой ярмарки, который много говорил о ценностях проекта. Основателю ярмарки и всей команде (их организационная структура напоминает оргчарты крупных международных компаний) важно выращивать начинающих коллекционеров.

Из интересного — даже в пятницу днем там было очень много (по меркам Берлина и подобных событий) людей. Они действительно отличались от стандартной аудитории, например, похожей ярмарки в рамках сентябрьской Berlin Art Week. Там людей мало и они все сильно старше.

Маркетинг культуры

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Telegram announces Anonymous Admins

The cloud-based messaging platform is also adding Anonymous Group Admins feature. As per Telegram, this feature is being introduced for safer protests. As per the Telegram blog post, users can “Toggle Remain Anonymous in Admin rights to enable Batman mode. The anonymized admin will be hidden in the list of group members, and their messages in the chat will be signed with the group name, similar to channel posts.”

Вчера впервые сходила на достаточно известную и давно существующую ярмарку Affordable Art Fair.

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