Что-то на девелоперском | Илья Лазарев | United States America (US)

Create: 2025-06-18 Update: 2025-07-05 13:47:02

Коллеги из Artsofte Digital назвали 6 ключевых трендов digital-маркетинга в недвижимости:

🔹В рекламных системах фиксируют высокую долю бот-трафика. Это при общем росте фрода* в интернете до 70%.
🔹Без антифрода конверсия рекламы падает в 2 раза.
🔹Чат-лендинги дают в 1,5–2 раза больше лидов, чем квизы.
🔹Стоимость лидов выросла на 30% за год.
🔹ВК стал одним из ключевых каналов для привлечения кваллидов.
🔹Обучение алгоритмов рекламных систем с использованием нейросетей выходит на первый план.

В полном исследовании с кейсами и цифрами ответы на вопросы:

🔜 Как бороться с фродом в рекламе?
🔜 Какие инструменты работают на проектах недвижимости в 2025 году?
🔜 Куда перераспределять бюджеты для максимальной эффективности?

Еще больше аналитики и полезных материалов по цифровому маркетингу недвижимости — читайте в канале про Digital-маркетинг застройщика.

*Фрод — это генерация большого потока фейковых кликов и заявок на сайтах/квизах/лендингах с помощью ботов.

Что-то на девелоперском | Илья Лазарев

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Что-то на девелоперском | Илья Лазарев

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Коллеги из Artsofte Digital назвали 6 ключевых трендов digital-маркетинга в недвижимости:

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