Что-то на девелоперском | Илья Лазарев | United States America (US)

Create: 2024-10-18 Update: 2025-07-04 22:47:44

Креативная и ПОНЯТНАЯ реклама ЖК

Вчера показал вам плохой пример креативной рекламы жилого комплекса.
Сегодня разберём хороший пример.

По пунктам:
⏺️ Хорошая читаемость и контрастность
⏺️Фирменные цвета
⏺️ Видно лого ЖК
⏺️Хороший слоган «Жить в полный Голос». Акцент на бренд девелопера «Голос девелопмент» (у них зонтичный бренд)
⏺️ Уточнение контекста про сам объект рекламы «В квартирах Голос L-Town».
Отвечает на главные вопросы: Что рекламируется? (квартиры)
Где находится? (Название ЖК «Голос L-Town»)
⏺️Через фото можно понять атмосферу, что это семейный и уютный ЖК

В этой рекламе есть креатив, который будет понятен аудитории. Им не нужно будет думать о чём и про что реклама, а значит цель будет достигнута.

Кстати, этот баннер находиться всего в 200 метрах от этого баннера.
Они близко, но такие разные.

🏗️Что-то на девелоперском

Что-то на девелоперском | Илья Лазарев

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Креативная и ПОНЯТНАЯ реклама ЖК

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