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Восьмая номинация на WOW Awards в категории Позиционирование: Рекламная кампания.

Эта номинация сильно перекликается с номинациями: Бренд проекта и ТВ-ролик. Оно и логично, за новым брендом всегда идёт масштабная рекламная кампания, а телек обычно запускают когда делают РК 360 и медиасплит из множества каналов собран.

Понравились:
⏺️ «Дабл Дабл? Дабл Дабл!» от СтройМир
⏺️ «Дзенпарк - Дзентр города» от Лендекс
⏺️ «Если квартира, то PROGRESS» от PROGRESS

Мой победитель:
«Потому что жизнь можно спроектировать» от Брусники

Классно раскрыли тему: Почему и как Брусника делает жизнь своих жителей комфортнее и счастливее. Ведь это самое важное.
Отличная комплексная и креативная работа🔥

Создали и запустили эту рекламную кампанию, по классике, ребята из «Восход».

🏗️Что-то на девелоперском

Что-то на девелоперском | Илья Лазарев
Восьмая номинация на WOW Awards в категории Позиционирование: Рекламная кампания.

Эта номинация сильно перекликается с номинациями: Бренд проекта и ТВ-ролик. Оно и логично, за новым брендом всегда идёт масштабная рекламная кампания, а телек обычно запускают когда делают РК 360 и медиасплит из множества каналов собран.

Понравились:
⏺️ «Дабл Дабл? Дабл Дабл!» от СтройМир
⏺️ «Дзенпарк - Дзентр города» от Лендекс
⏺️ «Если квартира, то PROGRESS» от PROGRESS

Мой победитель:
«Потому что жизнь можно спроектировать» от Брусники

Классно раскрыли тему: Почему и как Брусника делает жизнь своих жителей комфортнее и счастливее. Ведь это самое важное.
Отличная комплексная и креативная работа🔥

Создали и запустили эту рекламную кампанию, по классике, ребята из «Восход».

🏗️Что-то на девелоперском
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Восьмая номинация на WOW Awards в категории Позиционирование: Рекламная кампания.

Что-то на девелоперском | Илья Лазарев TG
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