Что-то на девелоперском | Илья Лазарев | United States America (US)

Create: 2024-07-25 Update: 2025-07-04 22:47:28

Седьмая номинация на WOW Awards в категории Позиционирование: Ребрендинг объекта.

Делают их редко (всего 3 номинанта), так как это больше подходит под КОТ или очень большие проекты, которые строятся от 5 лет и больше, делать их на средних проектах по объемам обычно нецелесообразно.
Вообщем то все 3 ребрендинга хорошие, но понравился один больше всех.

Мой победитель:
Город L-Town. Город, в котором главный человек.
Тут правда пора было, с 2019 визуальные тренды сильно изменились. Нравится монохромный и легкочитаемый логотип.
Но больше всего нравится концепция и слоган: Город, в котором главный - человек. Человекоцентричность это самое важное сейчас в девелопменте.

Делали ребрендинг ребята из брендингового агентства Fenomen.

P.S. Вдвойне приятно что побеждает проект из родного города и можно меня конечно обвинить в предвзятости.
Но на это есть ответ:
Не, ну а чё, «это Челяба, *ба»😁

🏗️Что-то на девелоперском

Что-то на девелоперском | Илья Лазарев

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Что-то на девелоперском | Илья Лазарев

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Telegram hopes to raise $1bn with a convertible bond private placement

The super secure UAE-based Telegram messenger service, developed by Russian-born software icon Pavel Durov, is looking to raise $1bn through a bond placement to a limited number of investors from Russia, Europe, Asia and the Middle East, the Kommersant daily reported citing unnamed sources on February 18, 2021.The issue reportedly comprises exchange bonds that could be converted into equity in the messaging service that is currently 100% owned by Durov and his brother Nikolai.Kommersant reports that the price of the conversion would be at a 10% discount to a potential IPO should it happen within five years.The minimum bond placement is said to be set at $50mn, but could be lowered to $10mn. Five-year bonds could carry an annual coupon of 7-8%.

Седьмая номинация на WOW Awards в категории Позиционирование: Ребрендинг объекта.

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Telegram Updated: 2025-07-04 22:47:28

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