Что-то на девелоперском | Илья Лазарев | United States America (US)

Create: 2024-07-04 Update: 2025-07-04 22:44:49

Третья номинация на WOW Awards в категории Offline: Наружная реклама. Digital

Тут всё ещё новый формат для рынка. Да и девелоперы как то не питают сильной любви к digital-экранам и закупают их обычно по остаточному принципу, отдавая предпочтение своей «классической» наружке. Поэтому номинантов и креатива тут сильно меньше (всего 8).

Поэтому выбрал победителя, по критерию к лучше всего использовал преимущества Digital-экранов (яркость и динамика).

Для меня победитель, это Injoy от Ingrad. Их город на максималках.
Ребята из ILLUME сгенерили визуальное воплощение радости жизни в городе глазами ИИ. Получилось ярко и дерзко🚀

🏗️Что-то на девелоперском

Что-то на девелоперском | Илья Лазарев

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Что-то на девелоперском | Илья Лазарев

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Третья номинация на WOW Awards в категории Offline: Наружная реклама. Digital

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