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Create: 2025-04-28 Update: 2025-07-02 06:15:40

Ретейлеры начали отказываться от скидок длительностью до четырех месяцев

В российском ретейле наметился тренд отказа от краткосрочных скидок сроком до четырех месяцев, пишет «Ъ» со ссылкой на исследование «Нильсена» с марта 2024 по февраль 2025 г. В течение последнего года объем таких скидок в структуре продаж продуктов питания уменьшилась в 1,3 раза — до 24%. Все больше ретейлеров постепенно выбирают варианты низких цен на постоянной основе. По этой причине у потребителей, которые ищут стабильные цены на повседневные товары, стали популярны дискаунтеры.

При этом доля использования стратегии низких цен каждый день (EDLP) снизилась не так значительно — с 20 до 18%. Также на продажи без промо пришлось 58% (+ 9 п. п.). Торговые сети могут таким образом поддерживать свою маржинальность, допускает партнер консалтинговой компании One Story Ольга Сумишевская. Система «низкие цены каждый день» показывает хорошие результаты, так как многие покупатели категорически отказываются от покупки товаров, если на них нет скидок, уточняет руководитель дивизиона ценообразования и развития СТМ сети Metro Владислав Тихомиров.

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Cryptoassets enthusiasts use this application for their trade activities, and they may make donations for this cause.If somehow Telegram do run out of money to sustain themselves they will probably introduce some features that will not hinder the rudimentary principle of Telegram but provide users with enhanced and enriched experience. This could be similar to features where characters can be customized in a game which directly do not affect the in-game strategies but add to the experience.

Ретейлеры начали отказываться от скидок длительностью до четырех месяцев

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