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Create: 2025-04-08 Update: 2025-07-04 17:36:32

Зарубежные компании уточнили у НРА условия размещения рекламы на ТВ

Западные компании, которые входили в число крупнейших рекламодателей в России до 2021 г., отправили запросы для уточнения актуальных условий размещения на федеральных телеканалах, пишут «Ведомости» со ссылкой на собеседников в крупных рекламных группах.

Информацию уточняют компании, которые перестали работать в стране после февраля 2022 г. Тот факт, что они интересуются ценами, подтверждает представитель НРА. Он не уточняет, какие именно компании сделали запросы. Однако издание поясняет, что запросы носят пока только предварительный характер. Они должны прояснить существующие возможности. Общий размер дополнительного притока бюджетов зарубежных компаний на ТВ-может достигнуть 10–30 млрд руб., пишет издание.

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Зарубежные компании уточнили у НРА условия размещения рекламы на ТВ

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