Записки маркетолога | United States America (US)

Create: 2025-03-28 Update: 2025-07-04 12:04:20

Более трети опрошенных россиян тратят на покупки онлайн до 5 тысяч рублей

Расходуют на онлайн-покупки не более 5 тыс. руб. в месяц около 38% опрошенных россиян, сообщает ТАСС со ссылкой на «ЮKassa» и RetailCRM. Расходы 18% опрошенных составляет от 10 до 20 тыс. руб. в месяц. Только 6% готовы потратить от 20 тыс. до 30 тыс. руб. Траты до 40 тыс. руб. могут позволить себе 3%, а до 50 тыс. руб. — 1%. При этом более 50 тыс. руб. каждый месяц расходуют на онлайн-покупки 5% участников опроса.

Каждый четвертый (25%) респондент смотрит на стоимость товара при его выборе, на наличие удобных способов оплаты обращают внимание 16% опрошенных, а скидок и акций — 15%.

Для каждого девятого имеют значение производитель и бесплатная доставка, возможность вернуть товар. Только 4% отдают предпочтение отдельным позициям, если есть возможность проконсультироваться. Остальные учитывают в первую очередь необходимость покупки. Около половины (41%) респондентов выбирают банковские карты для оплаты. Электронные кошельки и СБП применяют каждый четвертый, 9% предпочитают платить через приложения банков. Никогда не оплачивали товар по частям 53% респондентов. Однако 22% изредка прибегают к такому способу.

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Более трети опрошенных россиян тратят на покупки онлайн до 5 тысяч рублей

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