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🤩 بر روی تجربه مشتری (CX) تمرکز کنید

در سال 2013، پیش بینی می‌شد که تجربه‌ی مشتری (Customer Experience) وجه تمایز اصلی کسب و کارها در سال 2022 باشد و همین گونه شد. کیفیت خدمات مشتریان تاثیر بیشتری نسبت به قیمت محصول و خود محصول دارد.

تجربه‌ی مشتری به عنوان تصوری که مشتریان از شما دارند شناخته می‌شود و در ذهنیتشان نسبت به برندتان در هر مرحله و تعامل در سفر مشتری تاثیر دارد. مشتریان از ابتدا تا انتها انتظار تجربه‌‌ی خدمات خوب دارند و حتی حاضرند برای آن پول بیشتری نیز پرداخت کنند.

💡نکات کوتاه و آموزنده مدیریتی
| @managertips |

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🤩 بر روی تجربه مشتری (CX) تمرکز کنید

در سال 2013، پیش بینی می‌شد که تجربه‌ی مشتری (Customer Experience) وجه تمایز اصلی کسب و کارها در سال 2022 باشد و همین گونه شد. کیفیت خدمات مشتریان تاثیر بیشتری نسبت به قیمت محصول و خود محصول دارد.

تجربه‌ی مشتری به عنوان تصوری که مشتریان از شما دارند شناخته می‌شود و در ذهنیتشان نسبت به برندتان در هر مرحله و تعامل در سفر مشتری تاثیر دارد. مشتریان از ابتدا تا انتها انتظار تجربه‌‌ی خدمات خوب دارند و حتی حاضرند برای آن پول بیشتری نیز پرداخت کنند.

💡نکات کوتاه و آموزنده مدیریتی
| @managertips |
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Telegram hopes to raise $1bn with a convertible bond private placement

The super secure UAE-based Telegram messenger service, developed by Russian-born software icon Pavel Durov, is looking to raise $1bn through a bond placement to a limited number of investors from Russia, Europe, Asia and the Middle East, the Kommersant daily reported citing unnamed sources on February 18, 2021.The issue reportedly comprises exchange bonds that could be converted into equity in the messaging service that is currently 100% owned by Durov and his brother Nikolai.Kommersant reports that the price of the conversion would be at a 10% discount to a potential IPO should it happen within five years.The minimum bond placement is said to be set at $50mn, but could be lowered to $10mn. Five-year bonds could carry an annual coupon of 7-8%.

🤩 بر روی تجربه مشتری (CX) تمرکز کنید

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