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Create: 2025-05-18 Update: 2025-06-30 00:23:14

📘 #معرفی_کتاب : مدیریت خرده‌فروشی الکترونیکی
✍️ نویسنده: دکتر محمدرضا کریمی علویجه
📚 ناشر: شرکت چاپ و نشر بازرگانی

در دنیای امروز، خرده‌فروشی الکترونیکی دیگر یک انتخاب نیست، بلکه ضرورتی برای بقا و رشد کسب‌وکارهاست. این کتاب، راهنمایی جامع و کاربردی برای راه‌اندازی، مدیریت و توسعه فروشگاه‌های اینترنتی و ورود حرفه‌ای به بازار دیجیتال ارائه می‌دهد.

آنچه در این کتاب خواهید آموخت:

✅ مدل‌های کسب‌وکار آنلاین و رفتار مصرف‌کننده
✅ استراتژی‌های قیمت‌گذاری، بازاریابی دیجیتال و مدیریت لجستیک
✅ طراحی تجربه کاربری (UX) و سیستم‌های مدیریت ارتباط با مشتری (CRM)
✅ آینده‌پژوهی با محوریت هوش مصنوعی و تحلیل داده‌ها
✅ ملاحظات اخلاقی و پایداری در تجارت دیجیتال

مخاطبان کتاب:

کارآفرینان، مدیران فروش و بازاریابی، مشاوران تجارت دیجیتال و دانشجویان مدیریت

📥 دانلود فهرست و پیشگفتار کتاب:
🔗 weblogibc-co.com/e-retailing-book

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🔗 B2n.ir/zp2559

🎉 ۲۰ درصد تخفیف همزمان با نمایشگاه کتاب

#کتاب #مدیریت #خرده‌فروشی #بازاریابی_دیجیتال #هوش_مصنوعی
مشاوران کسب‌وکارهای بین‌المللی (IBC)
🆔 @IBC_CO

تکنیک های مدیریت

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تکنیک های مدیریت

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📘 #معرفی_کتاب : مدیریت خرده‌فروشی الکترونیکی

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