Madwins — Маркетинг | United States America (US)

Create: 2024-08-21 Update: 2025-06-27 05:54:26

Не верьте цифрам в рекламном кабинете ВКонтакте и ЯДирект! 😡

Для начала - гляньте скрин... Это скрин с показателями рекламной кампании в Яндекс Директе (хотя и в ВК он аналогичный). Настроенный по максимальным ключевым показателям в полях.

Че на нем интересного? А теперь смотрим на поля: CPC (цена клика) и CPA (цена конверсии)...Знаете как считаются эти показатели в этих полях?! Они считаются по полю "расход"! А на самом деле вы тратите на рекламу "Расход с НДС!" и CPC с CPA по факту у вас совсем другие - дороже на +20%. А это вообще редко кто учитывает в своей работе.

Ремарка 1: это скорее всего сделано только для НДСных компаний, потому что они НДС возвращают. Но не все же у нас НДСники!!!

Ремарка 2: Че нельзя чтоли добавить поля "CPC с НДС" и "CPA с НДС" - было бы вообще четко.

Madwins — Маркетинг

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Madwins — Маркетинг

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Не верьте цифрам в рекламном кабинете ВКонтакте и ЯДирект! 😡

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