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Create: 2025-06-25 Update: 2025-07-09 13:13:10

🤖Что такое цифровые аватары? Это виртуальные «двойники» реальных людей, созданные на базе ИИ. Они могут говорить, шутить, вести трансляции, презентовать товары и мгновенно отвечать на вопросы аудитории. И все это 24/7, без усталости и перерывов.

Кейс из Китая
В Китае топ-стример Ло Юньхао провёл live-продажу вместе с двумя цифровыми копиями себя — это стало прецедентом в индустрии. Аватары генерировали описания товаров и вели диалоги с пользователями без участия человека. Результаты стрима впечатляют: 13 млн+ просмотров. Уже сейчас в Китае работает свыше 100 000 ИИ‑ведущих в стрим-сегменте, а отраслевая выручка оценивается в ¥1,4 трлн с прогнозом роста до ¥2,1 трлн к концу 2025 года.

🇷🇺 А что в России?
По последним данным, в 2024 году объём рынка электронной коммерции в России составил 9 трлн рублей. Цифровые аватары в e-commerce остаются новинкой, но инфраструктура для их внедрения в России уже формируется. Генеративные ИИ-модели, такие как YandexGPT и Sber GigaChat, способны создавать текстовые описания, отвечать на вопросы и вести диалог от имени бренда. Первые российские аватары могут появиться уже в ближайший год — сначала в нишевых стримах, затем в продажах крупных ритейлеров.

#МаксимБелугин
#протренды
Аналитический центр ПСБ

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In recent times, Telegram has gained a lot of popularity because of the controversy over WhatsApp’s new privacy policy. In January 2021, Telegram was the most downloaded app worldwide and crossed 500 million monthly active users. And with so many active users on the app, people might get messages in bulk from a group or a channel that can be a little irritating. So to get rid of the same, you can mute groups, chats, and channels on Telegram just like WhatsApp. You can mute notifications for one hour, eight hours, or two days, or you can disable notifications forever.

🤖Что такое цифровые аватары? Это виртуальные «двойники» реальных людей

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