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Create: 2025-06-06 Update: 2025-07-05 02:46:15

"Балтика" хочет вернуть на рынок свои бренды пива

ООО "Пивоваренная компания "Балтика" хочет вернуть на внутренний и внешний рынки собственные бренды пива, сообщил в интервью "Интерфаксу" генеральный директор Дмитрий Визир. С этой целью перезапустили серию в новом оформлении, упаковке и с улучшенным ингредиентным составом. В портфеле "Балтики" насчитывается 50 пивных национальных и региональных брендов, а также один бренд энергетического напитка. Пиво в объеме SKU занимает 88%, энергетики - 10% и вода - 2%.

В 2024 году "Балтика" возобновила прямые отгрузки в страны СНГ: Казахстан, Белоруссию, Азербайджан и Молдавию. География поставок продукции "Балтики" охватывает более 60 стран.

"Балтика" в 2024 году увеличила продажи всей продукции на 16,8% по сравнению с предыдущим годом. В частности, продажи бренда "Балтика" выросли на 18,9%. Продажи региональных брендов подскочили на 42,5%. Рост продаж на международных рынках превысил 30%.

🔎 Почему это важно для управления цепями поставок?
🍻 Ребрендинг «Балтики» может усилить доверие потребителей к российскому пиву при условии реального улучшения качества и сохранения конкурентоспособности цены. Исторически сильные позиции бренда и планы по расширению ассортимента могут повлиять на конкуренцию в отрасли.

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Telegram has made it easier for its users to communicate, as it has introduced a feature that allows more than 200,000 users in a group chat. However, if the users in a group chat move past 200,000, it changes into "Broadcast Group", but the feature comes with a restriction. Groups with close to 200k members can be converted to a Broadcast Group that allows unlimited members. Only admins can post in Broadcast Groups, but everyone can read along and participate in group Voice Chats," Telegram added.

"Балтика" хочет вернуть на рынок свои бренды пива

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