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Create: 2025-06-02 Update: 2025-07-04 23:28:12

Wildberries запустила сервис самовывоза автомобилей из дилерских центров

Объединенная компания Wildberries & Russ внедрила транспортные средства в сервис самовывоза Click&Collect. Теперь пользователям маркетплейса доступны для самовывоза автомобили и мототехника из партнерских дилерских центров.

Первым партнером услуги стал автомобильный салон Marcar. На этапе пилотного запуска к сервису подключат ряд автодилерских центров в Москве. В будущем функция самовывоза транспортных средств будет функционировать в Краснодаре и Ростове-на-Дону. На старте на витрине Wildberries будет представлен ассортимент из 40–50 моделей транспортных средств автодилера. В него войдут преимущественно китайские марки, включая CHERY, Geely, Jetour и модели западных автопроизводителей, к примеру BMW X7, а также квадро- и мототехника.

В дальнейшем маркетплейс собирается расширить варианты партнерства с автодилером. В частности, на витрине платформы появятся подержанные автомобили по схеме самовывоза, а продавец сможет подключиться к другим моделям продаж, предполагающим доставку, которую осуществляют продавцы с помощью собственных логистических мощностей.

🔎 Почему это важно для управления цепями поставок?
🚗 Интеграция маркетплейса с дилерскими сетями может изменить традиционные каналы распределения в автопроме. Это позволяет сократить логистические издержки для покупателей и повысить гибкость цепей поставок за счет совмещения онлайн-продаж с офлайн-точками. Для управления цепями поставок важно учитывать такие инновации, так как они формируют новые модели взаимодействия между ритейлерами, дилерами и конечными потребителями.

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Wildberries запустила сервис самовывоза автомобилей из дилерских центров

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