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Create: 2025-05-27 Update: 2025-07-08 10:00:08

Рост числа продавцов на маркетплейсах почти прекратился

В первом квартале 2025 года средние обороты продавцов на маркетплейсах увеличились на 14,2% год к году, в то время как их количество — лишь на 0,45%. Период роста онлайн-площадок за счет привлечения новых селлеров заканчивается, обороты растут в основном за счет укрупнения бизнесов существующих продавцов. При этом дальнейшая консолидация несет риски снижения товарного разнообразия, предупреждают эксперты.

🔎 Почему это важно для управления цепями поставок?
🧑‍💻 Рост оборотов при стагнации числа продавцов на маркетплейсах создает риски для цепей поставок: растет зависимость от крупных игроков и сокращается ассортимент, что требует перестройки логистики под новых условия и поиска альтернативных каналов закупок. А как вы думаете, что будет дальше с маркетплейсами?

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Рост числа продавцов на маркетплейсах почти прекратился

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