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Игра в имитацию от Mercedes

Mercedes-AMG убивает V8 в C63, но «возвращает» его в электрокаре. Интересный кейс того, как бренды стараются сохранить идентичность, не отказываясь от тренда на электрокары.

Новый электрический суперседан от AMG, который станет конкурентом Porsche Taycan и Audi e-tron GT, появится на рынке уже в этом году. И вот здесь самое интересное: машина будет звучать так, будто у неё V8 — хотя на самом деле его там нет и в помине. Звук синтетический, как и имитация переключения передач с помощью лепестков.

Зачем это? Подозреваем — чтобы сохранить «душу» бренда для фанатов, которые ассоциируют AMG именно с рычащими моторами, а не тихими электроплатформами.

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Игра в имитацию от Mercedes

Mercedes-AMG убивает V8 в C63, но «возвращает» его в электрокаре. Интересный кейс того, как бренды стараются сохранить идентичность, не отказываясь от тренда на электрокары.

Новый электрический суперседан от AMG, который станет конкурентом Porsche Taycan и Audi e-tron GT, появится на рынке уже в этом году. И вот здесь самое интересное: машина будет звучать так, будто у неё V8 — хотя на самом деле его там нет и в помине. Звук синтетический, как и имитация переключения передач с помощью лепестков.

Зачем это? Подозреваем — чтобы сохранить «душу» бренда для фанатов, которые ассоциируют AMG именно с рычащими моторами, а не тихими электроплатформами.
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Игра в имитацию от Mercedes

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