Create: 2025-06-08 Update: 2025-07-09 22:23:29

به نظر شما چطور بعضی کسب‌وکارها قرن‌ها دووم میارن، در حالی که اکثر ایده‌ها همون سال اول کلا شکست میخورن؟ رازشون چیه؟

ژاپن پر از شرکت‌هایی هست که بهشون میگن شینیسه (Shinise)؛ یعنی کسب‌وکارهایی که بیشتر از صد سال عمر دارن. تقریبا بیش از 33 هزار شرکت شینیسه در این کشور هست که 8 تا از اون‌ها بیش از هزار سال عمر دارن.

مثلا شرکت Kongo Gumi که توی سال 578 میلادی تاسیس شده و بیش از 1400 ساله که داره کار میکنه! یا مهمان‌سرای Hōshi Ryokan که از 1300 سال پیش تا حالا توسط یه خانواده اداره میشه. راز موندگاری اینا چیه؟

مهم‌ترین دلیلش احتمالا اینه که این مجموعه‌ها مثل آب رفتار میکنن؛ یعنی با حفظ هویت اصلی‌شون، خودشون رو با شرایط جدید وفق میدن. مثلا Hoshi Ryokan با اینکه سنتی مونده ولی با تغییرات زمانه هم همراه شده، بدون اینکه اصالتش رو از دست بده. در برابر تغییرات زمانه گارد ندارن.

دلیل بعدی اینه که دنبال دلالی و سر مردم کلاه گذاشتن نیست. سود کوتاه مدت نمیخوان. نیومدن که بارشون رو در یک بازه زمانی کوتاه ببندن و فرار کنن. این کسب‌وکارها به جای تمرکز روی رشد سریع، به پایداری و کیفیت اهمیت میدن.

مثلا Kongo Gumi با اینکه در دوران اقتصاد حبابی ژاپن بدهی زیادی بالا آورد و مجبور به ادغام شد اما همچنان کارش ادامه میداد تا میراثش زنده بمونه. نام نیکو گر بماند ز شرکتی، به کز او ماند ساختمون‌های N طبقه و لاکچری ... بله!

این شرکت‌ها به جای دنبال کردن مدهای زودگذر، روی ارزش‌های پایدار تمرکز میکنن؛ مثل تعهد به کیفیت، احترام به سنت و سازگاری با تغییرات. اونا میدونن که برای موندگاری، باید بین گذشته و آینده تعادل برقرار کرد و به مشتری احترام گذاشت.

لینک
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مهم‌ترین دلیلش احتمالا اینه که این مجموعه‌ها مثل آب رفتار میکنن؛ یعنی با حفظ هویت اصلی‌شون، خودشون رو با شرایط جدید وفق میدن. مثلا Hoshi Ryokan با اینکه سنتی مونده ولی با تغییرات زمانه هم همراه شده، بدون اینکه اصالتش رو از دست بده. در برابر تغییرات زمانه گارد ندارن.

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به نظر شما چطور بعضی کسب‌وکارها قرن‌ها دووم میارن، در حالی که اکثر ایده‌ها همون سال اول کلا شکست میخورن؟ رازشون چیه؟

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