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Create: 2023-12-10 Update: 2025-07-06 14:50:56

Осознание проблемы.

Кризис 2008–2009 годов породил компанию Airbnb. Сейчас это крупнейшая мировая онлайн-площадка по сдаче и съему жилья на небольшой срок. 191 страна, 65 тысяч городов мира. Миллиардные обороты. Процент от каждой сделки.
А начинался Airbnb, как и все бизнесы, с осознания проблемы.

Кризис разразился на рынке ипотечных облигаций. Миллионы людей оказались перед выбором: ценой огромных потерь сохранить недвижимость или отказаться от нее? Сохранившие задумались, как на своей недвижимости заработать.

И придумали: начали пускать незнакомцев со всего света пожить в своих квартирах. За небольшую, по меркам гостиниц, плату. Путешественники от идеи пришли в восторг: экономия, домашний комфорт, возможность пообщаться за ужином с местными жителями…

До 2008 года люди боялись пускать посторонних пожить в своей квартире или доме. Кризис изменил мышление, дав старт многомиллиардному бизнесу.

Ответь себе: какую проблему клиентов я могу решить новым продуктом?

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Осознание проблемы.

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