Lazy Marketer 🤘 | United States America (US)

Create: 2024-05-14 Update: 2025-06-30 07:23:51

Конверсии от ботов в рекламных сетях

Наверное, ни для кого не секрет, что конверсии, которые вы получаете, когда запускаете любые рекламные кампании на объёме, скорее всего содержат в себе какой-то % фрода.

Но вот что интересно: нейронки рекламных сетей обучаются на основе этих конверсий, и... если на вашу рекламу кликают боты, вероятнее всего она покажет эту рекламу еще большему количеству ботов.

Киберпанк, который мы не заслужили 😁

Занимательный кейс на Хабре: https://habr.com/ru/articles/813593/

- создали посадку с формой и кнопкой перехода на целевую страницу цвета фона (ну почти);
- установили их целевыми конверсиями;
- запустили РК cо стратегией максимизации конверсий...

Догадались, что дальше произошло?)

Lazy Marketer 🤘

Хабр

Кейс: Как боты из Директа накликали 10000р. по скрытым ссылкам

В этой статье я продемонстрирую ботов, которые совершают конверсии. Покажу как нейронка Яндекса на них обучается, мы увидим как Директ списывает цену за конверсию, совершенную ботом. На кейс я...

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Конверсии от ботов в рекламных сетях

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