Create: 2025-06-25 Update: 2025-06-27 21:22:46

«Коммерсант»: из-за замедления YouTube в России сократилось время просмотра видео в интернете

В период с января по май 2025 года медиапотребление в российском сегменте интернета уменьшилось на 3% по сравнению с аналогичным периодом прошлого года, тогда как аудитория онлайн-видео сократилась на 11%, пишет «Коммерсант» со ссылкой на участников рекламного рынка.

Согласно отчету Mediascope и ГК «Родная Речь», среднее время, проведенное россиянами в интернете, в мае уменьшилось на 11 минут. Директор ГК «Родная речь» Мария Петрова отметила, что после замедления YouTube часть пользователей снизила свою активность в сети и вернулась к просмотру телевизора.

Эксперты связывают эту тенденцию в том числе, с оттоком пользователей с YouTube, который с прошлого года практически перестал работать в стране, тогда как локальные видеоплатформы стабильно растут, но конкурировать с зарубежными по охвату пока не могут.

При этом, по данным Mediascope, потребление контента на телевидении в России также снижается: с 206 минут в 2024 году до 193 минут в 2025 году

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Dump Scam in Leaked Telegram Chat

A leaked Telegram discussion by 50 so-called crypto influencers has exposed the extraordinary steps they take in order to profit on the back off unsuspecting defi investors. According to a leaked screenshot of the chat, an elaborate plan to defraud defi investors using the worthless “$Few” tokens had been hatched. $Few tokens would be airdropped to some of the influencers who in turn promoted these to unsuspecting followers on Twitter.

«Коммерсант»: из-за замедления YouTube в России сократилось время просмотра видео в интернете

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