Jobs To Be Found // Вакансии и резюме, менеджмент продуктов | United States America (US)

Create: 2024-05-03 Update: 2024-06-11 03:07:59

Выпуск подкаста make sense: О специфике b2b продуктов, вкладе онбординга и болях маркетплейсов

Какие навыки нужны продакт-менеджерам в b2b? Что могут спросить на собеседовании, и почему A/B-тестирование — не всегда рабочий вариант?

На эти вопросы в новом выпуске подкаста make sense ведущему Юре Агееву ответил CPO Яндекс Маркета Александр Пьянов.

«У продакта на собеседовании спрашивают: “когда ты сделаешь фичу, как ты посчитаешь профит?” Хрестоматийный ответ — проверю A/B-тестированием. Но в b2b это сложно . У тебя может быть всего 100 партнеров, и ты не сможешь провести эксперимент, сделать сплит — это не будет работать В такие моменты важно, чтобы человек, который делает продукт, сам был экспертом в отрасли».

«Есть люди, которые кайфуют от того, что делают. Как правило, такие люди много чего добиваются. Я очень ценю в продактах умение работать в неопределенности. Это предпринимательский скилл, который есть далеко не у всех».

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Все подробности о новых выпусках подкаста make sense х Яндекс можно будет узнавать в телеграм-канале Yandex for Products

Выпуск подготовлен в партнерстве с Яндекс. Обязательная маркировка: Реклама ООО "ЯНДЕКС" ИНН 7736207543

Jobs To Be Found // Вакансии и резюме, менеджмент продуктов

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Jobs To Be Found // Вакансии и резюме, менеджмент продуктов

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Выпуск подкаста make sense: О специфике b2b продуктов

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