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«Степь» в новом облике: дизайн упаковки круп

Агентство превратило упаковку в визуальный «паспорт» бренда, который не просто информирует, но и создает эмоциональную связь с потребителем

Особое внимание было уделено палитре, ставшей основным элементом навигации внутри линейки.
Для каждой крупы подобран свой оттенок, что помогает легко ориентироваться в процессе выбора нужной позиции.

🩷 InDesign

InDesign
«Степь» в новом облике: дизайн упаковки круп

Агентство превратило упаковку в визуальный «паспорт» бренда, который не просто информирует, но и создает эмоциональную связь с потребителем

Особое внимание было уделено палитре, ставшей основным элементом навигации внутри линейки.
Для каждой крупы подобран свой оттенок, что помогает легко ориентироваться в процессе выбора нужной позиции.

🩷 InDesign
hottg.com/istudy/10220
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A project of our size needs at least a few hundred million dollars per year to keep going,” Mr. Durov wrote in his public channel on Telegram late last year. “While doing that, we will remain independent and stay true to our values, redefining how a tech company should operate.

«Степь» в новом облике: дизайн упаковки круп

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