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Create: 2025-05-28 Update: 2025-07-03 01:30:06

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1/ Summer & Softness: The Aesthetic Logic of Seasonal Campaigns

почему каждый июнь бренды становятся нежными, пастельными и «воздушными»? разберём психологию летней свободы, эмоциональный маркетинг и как визуально передать ощущение сезона.

2/ The Evolution of Sports Fandom: From Loyalty to Lifestyle

сегодня фанаты — это не просто болельщики, а целое культурное явление: мода, мемы, идентичность. обсудим, чему нас могут научить NBA tunnel, F1 в TikTok и феномен женского футбола.

3/ Creative Thinking for Marketers: Systems, Mindset & Mess

креатив — это не вдохновение, а система. посмотрим, как рождаются сильные идеи, какие модели мышления используют художники и стратеги, и как навести порядок в хаосе.

4/ Edward Hopper, Stillness, and the American Brand

одиночество, тишина и американская тоска в визуальной культуре. как Эдвард Хоппер повлиял на эстетику рекламы, почему Apple — это чистая ностальгия, и зачем брендам научиться говорить тише.

книга месяца: Conversations with Friends by Sally Rooney

по всем вопросам и записаться: @nottonew

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Unlimited members in Telegram group now

Telegram has made it easier for its users to communicate, as it has introduced a feature that allows more than 200,000 users in a group chat. However, if the users in a group chat move past 200,000, it changes into "Broadcast Group", but the feature comes with a restriction. Groups with close to 200k members can be converted to a Broadcast Group that allows unlimited members. Only admins can post in Broadcast Groups, but everyone can read along and participate in group Voice Chats," Telegram added.

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