Микрокредитам охладят пыл @IPQuorum

Create: 2024-04-15 Update: 2024-05-01 07:45:58

Микрокредитам охладят пыл

Депутаты внесли на рассмотрение законопроект, предлагающий ввести в рекламу кредитов и займов «охлаждающие» фразы. Пока что сложившаяся практика позволяет размещать важные для заемщика условия мелким шрифтом, однако в Госдуме надеются это изменить. Обновления в закон «О рекламе» были подготовлены к обсуждению к началу апреля.

«Охлаждающие» фразы могут быть такими: «Изучите все условия кредита (займа)» или «Оценивайте свои финансовые возможности и риски». Депутаты считают, что в визуальной рекламе эти предупреждения должны занимать не менее 5-7% пространства. В аудио- и видеоформатах подобным фразам необходимо уделять 3-5 секунд.

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Закон об «охлаждающих» фразах в рекламе кредитов внесён в Госдуму

Инициатива направлена на сокращение импульсивно взятых россиянами кредитов

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Микрокредитам охладят пыл