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Create: 2024-04-22 Update: 2024-05-17 00:07:23

Упущенные возможности employee-generated контента

В конце 2023 сотрудница американской сети закусочных Chick-fil-A начала выкладывать тиктоки с обзорами своих бесплатных офисных ланчей. За 4 месяца ее аккаунт перевалил за 50 тысяч подписчиков, а видео собирают сотни тысяч просмотров.

На днях она записала тикток с обзором напитков, которые она купила за свои деньги, видео набирает больше 3 миллионов просмотров, и к ней приходит начальство и PR-отдел с просьбой... перестать выкладывать тиктоки.

Супер странное решение во времена, когда компании буквально охотятся за сотрудниками, умеющими создавать контент вокруг бренда. Но как выяснилось, в документах был прописан запрет на запись видео на рабочем месте, и без исключений.

Проходит пару дней и конкурент Chick-fil-A — популярная сеть закусочных Shake Shack — предлагает девушке коллаборацию. За сутки ее видео набирает больше 800 тысяч просмотров и тысячи восторженных комментариев, в том числе с призывами бойкотировать Chick-fil-A из-за их недальновидного отношения к сотрудникам, которые делают им бесплатную рекламу.

Иногда зачерствелые корпоративные стандарты одних компаний — это возможности для роста других ☕️

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Telegram might soon let you protect your account by linking it to your email

Telegram is reportedly working on a new way to help users protect their accounts. The upcoming feature will let you link your account to an email ID, and Telegram will use it for verification every time you log in from a new device.Although Telegram has not shared any details officially, app developer and prolific reverse engineer Alessandro Paluzzi has managed to grab a few screenshots showcasing the in-development feature. As you can see in the attached tweets, the feature will give users the option to add an email ID “to protect your account.” The feature will also include a Sign in with Google option for Gmail users.

Упущенные возможности employee-generated контента

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