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🎙 Сейчас в зале «Молекула» выступает Диля Хакимова из Яндекса с докладом «Формула доверия: аналитические доверительные интервалы для ratio‑ и uplift‑метрик».

Она рассказывает, почему одной цифры в A/B‑тесте недостаточно и как правильно считать доверительные интервалы, чтобы не упустить важные сигналы. В фокусе — uplift и ratio‑метрики, расчёты на базе ЦПТ и дельта‑метода, которые легко встроить в знакомый пайплайн анализа.

Практически, понятно и с прицелом на реальные бизнес-задачи, чтобы выводы из тестов были не только точнее, но и убедительнее.

Для тех, кто не купил билет, есть возможность ознакомиться с частью контента бесплатно, но по регистрации в lms.matemarketing.ru

Интернет-аналитика // Алексей Никушин
Forwarded from Матемаркетинг: новости конференций
🎙 Сейчас в зале «Молекула» выступает Диля Хакимова из Яндекса с докладом «Формула доверия: аналитические доверительные интервалы для ratio‑ и uplift‑метрик».

Она рассказывает, почему одной цифры в A/B‑тесте недостаточно и как правильно считать доверительные интервалы, чтобы не упустить важные сигналы. В фокусе — uplift и ratio‑метрики, расчёты на базе ЦПТ и дельта‑метода, которые легко встроить в знакомый пайплайн анализа.

Практически, понятно и с прицелом на реальные бизнес-задачи, чтобы выводы из тестов были не только точнее, но и убедительнее.

Для тех, кто не купил билет, есть возможность ознакомиться с частью контента бесплатно, но по регистрации в lms.matemarketing.ru
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Интернет-аналитика // Алексей Никушин






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🎙 Сейчас в зале «Молекула» выступает Диля Хакимова из Яндекса с докладом «Формула доверия: аналитические доверительные интервалы для ratio‑ и uplift‑метрик».

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