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MasterCard 的消費脈動數據說黑五的銷售年增僅2.5%，店內成長1.1%，電商成長8.5%，這還沒有通膨調整過，換句話說通膨調整後整體應該是持平或衰退。

不過Adobe Analytics的數據則說銷售是年增7.5%，Salesforce的數據電商年增約9%，所以大概電商的年增應該就在8%附近

鞋類、運動用品、健康和美容品類帶動，服裝、家居及美容品這些品類折扣最大。

https://www.reuters.com/business/retail-consumer/us-black-friday-sales-rise-25-mastercard-spendingpulse-2023-11-25

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IEObserve 國際經濟觀察
MasterCard 的消費脈動數據說黑五的銷售年增僅2.5%，店內成長1.1%，電商成長8.5%，這還沒有通膨調整過，換句話說通膨調整後整體應該是持平或衰退。

不過Adobe Analytics的數據則說銷售是年增7.5%，Salesforce的數據電商年增約9%，所以大概電商的年增應該就在8%附近

鞋類、運動用品、健康和美容品類帶動，服裝、家居及美容品這些品類折扣最大。

https://www.reuters.com/business/retail-consumer/us-black-friday-sales-rise-25-mastercard-spendingpulse-2023-11-25

黑色星期五和Cyber Monday是美國最重要的促銷旺季，不過台灣能參與的相對比較多還是網路上的商品，蠻多人會選擇平常會買的東西透過這次一次買足。

其中Masterclass 有很多牌子很大的行業大佬開課，Bob Igor教策略，星巴克舒茲教領導丹布朗教寫小說、艾倫索金教編劇等等。而且其實有些方案可以多人一起合購划算很多，大家也可以在留言區揪團
Masterclass：大師課程訂閱買一送一 https://sovrn.co/0m7v03z

TradingView 70% off 加送一個月： https://ieobserv.com/tradingview

Nordvpn：65% off 加送三個月：https://nordvpn.sjv.io/Vmj2EE

Udemy：AI LLM課程 $10 USD：https://ieobserv.com/udemy_23

WSJ 訂閱：$2 USD 一個月：https://ieobserv.com/WSJ_23
Reuters
US Black Friday sales rise 2.5%, Mastercard Spendingpulse says
Mastercard Spendingpulse said on Saturday that U.S. retail sales on Black Friday rose 2.5% year-over-year excluding automotive sales, not adjusted for inflation.
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MasterCard 的消費脈動數據說黑五的銷售年增僅2.5%，店內成長1.1%，電商成長8.5%，這還沒有通膨調整過，換句話說通膨調整後整體應該是持平或衰退。

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