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#Apple 第3季營收年減1%至894億，EPS $1.46 優於預期。iPhone銷售額重回年增2.7%符合預期，高階手機15 Pro和Pro Max因為需求高面臨供應限制，但 Mac 疲軟大減 34%公司說主因是去年基期高，蘋果繼續靠服務年增16%撐場佔1/4的總營收，已有超過10億的付費訂閱。

🍏 iPhone：營收年增2.7%至438.1億 = 預期438.1億
🍎 服務：營收+16.2%至 223.1億 ＞ 預期 213.5億
🍏 Mac：營收-34%至76.1億 < 預期 86.3 億
🍎 iPad：營收-10% 至64.4億 ＞ 預期 60.7億
🍏 穿戴設備：營收-3.4%至93.2億 ＜ 預期96.5億

以區域來看只有美國營收持平年增為正，其他市場都微幅衰退，中國市場-2.5%（庫克說是因為Mac和iPad下滑還有匯率因素，庫克認為iPhone在中國實際上銷售成長市佔率有增加），純看iPhone在印度和多個市場創銷售紀錄。

$AAPL 認為Q4的銷售旺季將和去年同期持平，低於市場預期的成長5%。蘋果預計Q4的iPad和穿戴裝置會出現2位數的大幅下降，Mac則會因為新的M3晶片提振銷售，但PC市場仍充滿挑戰。

更多最新資訊，可以看Twitter帳號 https://ieobserv.com/Twitter

IEObserve 國際經濟觀察
#Apple 第3季營收年減1%至894億，EPS $1.46 優於預期。iPhone銷售額重回年增2.7%符合預期，高階手機15 Pro和Pro Max因為需求高面臨供應限制，但 Mac 疲軟大減 34%公司說主因是去年基期高，蘋果繼續靠服務年增16%撐場佔1/4的總營收，已有超過10億的付費訂閱。

🍏 iPhone：營收年增2.7%至438.1億 = 預期438.1億
🍎 服務：營收+16.2%至 223.1億 ＞ 預期 213.5億
🍏 Mac：營收-34%至76.1億 < 預期 86.3 億
🍎 iPad：營收-10% 至64.4億 ＞ 預期 60.7億
🍏 穿戴設備：營收-3.4%至93.2億 ＜ 預期96.5億

以區域來看只有美國營收持平年增為正，其他市場都微幅衰退，中國市場-2.5%（庫克說是因為Mac和iPad下滑還有匯率因素，庫克認為iPhone在中國實際上銷售成長市佔率有增加），純看iPhone在印度和多個市場創銷售紀錄。

$AAPL 認為Q4的銷售旺季將和去年同期持平，低於市場預期的成長5%。蘋果預計Q4的iPad和穿戴裝置會出現2位數的大幅下降，Mac則會因為新的M3晶片提振銷售，但PC市場仍充滿挑戰。

更多最新資訊，可以看Twitter帳號 https://ieobserv.com/Twitter
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Spiking bond yields driving sharp losses in tech stocks

A spike in interest rates since the start of the year has accelerated a rotation out of high-growth technology stocks and into value stocks poised to benefit from a reopening of the economy. The Nasdaq has fallen more than 10% over the past month as the Dow has soared to record highs, with a spike in the 10-year US Treasury yield acting as the main catalyst. It recently surged to a cycle high of more than 1.60% after starting the year below 1%. But according to Jim Paulsen, the Leuthold Group's chief investment strategist, rising interest rates do not represent a long-term threat to the stock market. Paulsen expects the 10-year yield to cross 2% by the end of the year. A spike in interest rates and its impact on the stock market depends on the economic backdrop, according to Paulsen. Rising interest rates amid a strengthening economy "may prove no challenge at all for stocks," Paulsen said.

#Apple 第3季營收年減1%至894億，EPS $1.46 優於預期。iPhone銷售額重回年增2.7%符合預期，高階手機15 Pro和Pro Max因為需求高面臨供應限制，但 Mac 疲軟大減 34%公司說主因是去年基期高，蘋果繼續靠服務年增16%撐場佔1/4的總營收，已有超過10億的付費訂閱。

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