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鞋類服裝這類非必須消費，受到景氣與通膨因素困擾最明顯，荷包一縮就會先少買衣服。這時就要看庫存的管理和品牌力是否能抵抗降價地心引力。

#Nike 公佈了Q3（財季是Q1）的財報，營收年增僅2%至129.4億，低於預期的129.8億。但是EPS $0.94 卻高於預期的 $0.75。Nike維持全年營收成長中個位數的指引，預計毛利率會提升1.4-1.6個％。

庫存年減了10%，公司過去打折清庫存傷害獲利，在嚴格管理下恢復了更健康的庫存水平，下半年會提升批發銷售的庫存。

Nike也提到體育活動正在中國市場恢復，無論宏觀經濟前景如何，Nike對這個領域的中國消費者充滿信心。

Nike說他們注重產品的價格，在所有地區的鞋類和服裝平均售價都在上升，健康的庫存和全價銷售能讓他們在大中華區取得更高的獲利能力。

這篇跟大家分享除了Nike外，包含Lululemon, On和Hoka其實都有上市，表現其實大不相同
https://vocus.cc/article/64f5d0a2fd897800016a9b01

IEObserve 國際經濟觀察
鞋類服裝這類非必須消費，受到景氣與通膨因素困擾最明顯，荷包一縮就會先少買衣服。這時就要看庫存的管理和品牌力是否能抵抗降價地心引力。

#Nike 公佈了Q3（財季是Q1）的財報，營收年增僅2%至129.4億，低於預期的129.8億。但是EPS $0.94 卻高於預期的 $0.75。Nike維持全年營收成長中個位數的指引，預計毛利率會提升1.4-1.6個％。

庫存年減了10%，公司過去打折清庫存傷害獲利，在嚴格管理下恢復了更健康的庫存水平，下半年會提升批發銷售的庫存。

Nike也提到體育活動正在中國市場恢復，無論宏觀經濟前景如何，Nike對這個領域的中國消費者充滿信心。

Nike說他們注重產品的價格，在所有地區的鞋類和服裝平均售價都在上升，健康的庫存和全價銷售能讓他們在大中華區取得更高的獲利能力。

這篇跟大家分享除了Nike外，包含Lululemon, On和Hoka其實都有上市，表現其實大不相同
https://vocus.cc/article/64f5d0a2fd897800016a9b01
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鞋類服裝這類非必須消費，受到景氣與通膨因素困擾最明顯，荷包一縮就會先少買衣服。這時就要看庫存的管理和品牌力是否能抵抗降價地心引力。

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