a16z has introduced 5 rules for token launches.
Rule 1: Never publicly sell tokens in the U.S. for fundraising purposes
Rule 2: Make decentralization the North Star
Rule 3: Communication is everything. Govern yourself accordingly
Rule 4: Be careful about secondary market listings and liquidity
Rule 5: Always make token lockups apply for at least one year from token launch
https://a16zcrypto.com/posts/article/5-rules-for-token-launches/#section--1
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