Что вы мне рекламируете? | United States America (US)

Create: 2025-03-26 Update: 2025-04-05 20:12:55

Возможно вы не знали, но приложение Flo (одно из самых известных в health tech нише, помогает отслеживать менструальный цикл) — хоть и англоязычное, но имеет белорусские корни. Оно принадлежит компании Дмитрия Гурского — Palta.

За прошлый месяц приложение принесло $9 млн и его скачали 2 млн раз. Общая статистика довольно бодрая: сервисом ежемесячно пользуется 62 млн человек по состоянию на начало 2024 года. Например, в США каждая шестая девушка в возрасте 13-45 лет пользуется Flo

Приложение сделали ещё в 2015 году, и с тех пор оно успело попасть в скандал в 2019, так как продавала данные о менструальных циклах и сексуальной активности Фейсбуку. Flo до сих пор получает иски из-за этого 🐍

Но после скандала компания сделала большой упор на приватности. Приложение часто ругают за то, что там все жестко запейволено (кроме основной функции). Они довольно давно пытаются выйти за пределы отслеживания менструальных циклов. За последнее время у них в блоге практически все посты либо об этом, либо о женском здоровье. 💃

Из недавних прикольных фич — есть возможность шерить цикл своему партнеру, чтобы он лучше понимал че происходит, и самое смешное — там же есть кнопка, чтобы и оплатил это все тоже партнер 😁

Что вы мне рекламируете?

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