🔼 Boost Email Engagement Up To 20% With Data-Driven Send Time Optimization!

Sending your email campaign at the right time can have a significant impact on your engagement performance. After testing, you can expect up to a 20% increase in key metrics.

🔎 Understand your audience:
The best time to send depends on your subscribers' behaviors. Professionals may prefer to receive emails during their breaks or in the evening, while a younger audience may be more active throughout the day. Their buying lifecycle and other factors may also influence the optimal timing. Testing is key!

👨‍💻 Testing beats guesswork:
Different content, external factors, and evolving audience preferences can skew results. To ensure accurate results, run A/B tests with the same campaign, subject line, and day of the week. Keep everything constant except the send time. Klaviyo makes it easy!

📊 Klaviyo's built-in A/B testing for send times:
Set up your campaign as usual, then add variations to configure the send time A/B test. Klaviyo will automatically split the audience between the variations. You can create multiple variations, but make sure that each variation receives a sufficient number of subscribers for statistically significant results.

🏆 Analyze the results:
Give your campaign enough time to collect data (usually 24-72 hours). In Klaviyo, navigate to the campaign and go to the "Variations" section. You'll find performance metrics for each variant, including open rate, click-through rate and purchase order data.

⏰ Go deeper with Smart Send Time:
If you have a larger audience (over 20,000 subscribers) and want Klaviyo's help in determining the optimal send time, explore Klaviyo's "Smart Send Time" optimization feature.

😏 Pro tip:
Start by testing the Open Rate, then move on to the Click Rate and finally to the Order Rate. We recommend to do a test with at least 5 campaigns to get clear and correct results. If you can't choose the winner after sending a few campaigns, continue with a few more.

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