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Create: 2021-05-03 Update: 2025-07-04 05:00:34

Доклад Михаила Токовинина, сооснователя AmoCRM, о влиянии технологий на процесс и специфику продаж. В ходе своего выступления он рассказывает про то, как современные инструменты преобразовывают мышление клиентов и поведение продавцов: между ними меняется формат общения, клиенты становятся более осведомлёнными по продукту, а продавцы уходят от исходящих запросов, фокусируя своё внимание на качестве работы со входящими.

Особенно впечатлило исследование с тайным покупателем. Человек из AmoCRM в роли заинтересованного клиента прозванивал предприятия по рекламным объявлениям в интернете и просил записать свой телефон. В 80% случаев представители компаний просто выбрасывают лидов, отвечая в духе «вам надо, вы и записывайте». Удивительно, как часто бизнес теряет деньги из-за вопиющей халатности продавцов.

https://youtu.be/N7DIGB5sxe0

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Михаил Токовинин. Продажи будущего: как технологии изменят клиентов и продавцов.

Основатель AmoCRM выступает на "Российском форуме продаж 2017" 26 апреля 2017г.
Российская Неделя Маркетинга 2017 - https://goo.gl/alUjmU

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Доклад Михаила Токовинина

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