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Create: 2025-02-11 Update: 2025-07-10 15:31:24

Sensor Tower опубликовала новый отчет State of Mobile 2025, охватывающий 10 отраслей и 23 рынка. Он дает представление о рынке мобильных устройств, ключевых тенденциях и поведении пользователей.

Несколько тезисов исследования про ИИ в приложениях и рынке FinTech:

ИИ расширяется в приложениях

⚡️За два года более 100 приложений в 15 категориях добавили термины, связанные с ИИ, наиболее распространенные в категориях «Производительность», «Фото и видео» и «Образование».
⚡️Общее количество загрузок приложений, упоминающих ИИ, превысило 17 миллиардов в 2024 году. Странами-лидерами стали Индия, США, Китай, Индонезия и Бразилия.
⚡️Примечательно, что самой быстрорастущей категорией стали чат-боты на основе искусственного интеллекта. Они привлекли 635 миллионов новых пользователей и сохранили высокий уровень удержания.
⚡️Самым популярным приложением в сегменте стало ChatGPT, который достиг 50 миллионов активных пользователей в месяц всего через 5 месяцев после запуска в мае 2023 года.

Спрос на финансовые приложения растет

⚡️Восстановление экономики и рост цен на биткоины увеличили спрос на инвестиционные услуги и криптоприложения. Использование криптовалютных приложений выросло на 37% в годовом исчислении, что обусловлено ростом цен на биткойн.
⚡️Загрузки приложений в категории финансов превысили 7 миллиардов в 2024 году, что на 8% больше, чем в прошлом году.

Другие разделы исследования посвящены социальным сетям (спойлер: мы никогда еще так много времени не проводили в них, как в 2024 году), ритейлу (например, фуд-ритейлерам и его необычным коллаборациям), играм и фитнес-приложениям.

🔔 Полный отчет лежит по ссылке https://sensortower.com/state-of-mobile-2025

GoTech Innovation

Sensortower

State of Mobile 2025 | Industry-Leading Report

A comprehensive analysis of the past year in mobile, including apps, games, and publishers — by Sensor Tower, the leader in alternative data and app analytics

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Sensor Tower опубликовала новый отчет State of Mobile 2025

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