GameDev Reports - by Dmitriy Byshonkov | United States America (US)

Create: 2025-05-14 Update: 2025-07-08 13:06:14

UKIE: Британский игровой рынок упал в 2024 году на 1,8%

▫️По итогам 2024 года, объём британского рынка составил £7.63 миллиарда. Это на 1,8% меньше, чем в 2023 году.

Продажи игр

▫️Продажи игр подросли на 0,58% до £5.14 миллиардов.

▫️Мобильный сегмент вырос на 8,1% YoY до £1.725 миллиардов - это основной драйвер роста. За последние десять лет выручка мобильных игр в стране выросла вдвое.

▫️Продажи цифровых версий игр на консолях выросли на 3,5% до £2.446 миллиардов, в то время как продажи цифровых версий на PC упали на 1,8% до £647 миллионов.

▫️Сильно упали продажи физических версий игр - до £322 миллионов, на 34%.

Продажи железа

▫️Продажи игрового железа упали на 5,1% до £2.105 миллиардов.

▫️Сильнее всего упали продажи консолей, на 24% YoY, до £723 миллионов.

▫️А вот продажи PC-железа, напротив, выросли на 6% до £715 миллионов. В эту категорию входят как игровые компьютеры, так и мониторы.

▫️Акессуары для консолей также выросли в продажах на 14% до £463 миллионов.

▫️Растёт и VR-сегмент - на 7% YoY до £204 миллионов. Хорошие продажи как у Meta Quest 3, так и у Quest 3S.

▫️UKIE во второй год включил в отчёт сегмент "игровая культура", в который входят игрушки, мерчендайз, книги, саундтреки, фильмы, сериалы по играм и так далее. Этот сегмент заработал в 2024 году £385 миллионов, на 13% меньше, чем годом ранее.

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GameDev Reports - by Dmitriy Byshonkov

GamesIndustry.biz

UK games market decreased by 1.8% in 2024 to £7.63 billion

UKIE has released its latest Consumer Market Valuation Report, showing the games market was worth £7.63 billion in 2024…

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UKIE: Британский игровой рынок упал в 2024 году на 1

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