(RE-POST)
Marketing Analytics for Retail Business Management
Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling (11 hours of course)
Become proficient in using powerful tools such as excel solver to create forecasting models
Learn how to estimate the trend and seasonal aspects of sales
Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
Understand how to interpret the result of Linear Regression model and translate them into actionable insight
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