Create: 2020-09-17 Update: 2024-05-15 00:12:08

«За деньги любую херню впихиваем в СМИ». Эксклюзивное интервью с пиарщиком Бургеркинга и Waves

Взрывной пиар — это когда запускаются креативы, которые становятся виральными и разлетаются по топовым СМИ. В России есть 3 агентства, которые этим занимаются, включая «Главпиар» Олега Воронина. Ранее я делал с ним интервью, но в этот раз, нарушив масочный режим, мы встретились и обсудили все подробнее.

Какая механика запуска виральных акций? Удавалось ли через взрывной пиар влиять на стоимость токена или акции? Как лучше себя вести, если про компанию написали негатив (спойлер: «не жмякать, а заткнуться» — конец цитаты)?

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«За деньги любую херню впихиваем в СМИ». Эксклюзивное интервью с пиарщиком Бургеркинга и Waves

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