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Финансы Деньги Маркетинг | United States America (US)
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🍅 Креатив на сегодня: страховка от Heinz
Бренд решил понести ответственность не только за продукт, но и за проблемы при его использовании. Всем известно, что пятна от кетчупа не так уж и просто вывести, особенно с белых рубашек и мягких игрушек — именно это в рамках новой рекламной кампании и решились исправить.
В ОАЭ маркетологи запустили специальный сервис — страховку от пятен кетчупа. Если потребитель испортит свои вещи и подтвердит, что испачкался именно продуктами Heinz, то получит компенсацию 💸
У страховой программы целых 57 (цифра отдаёт дань уважения одной из первых кампаний бренда) вариантов возмещения ущерба: уборка помещения или химчистка одежды, мелкий ремонт мебели, спа-процедуры для расстроенных семей.
👉🏻 Идея пришла креативщикам из опроса покупателей: 48% из них признались, что постоянно пачкаются кетчупом Heinz.

Финансы Деньги Маркетинг
🍅 Креатив на сегодня: страховка от Heinz
Бренд решил понести ответственность не только за продукт, но и за проблемы при его использовании. Всем известно, что пятна от кетчупа не так уж и просто вывести, особенно с белых рубашек и мягких игрушек — именно это в рамках новой рекламной кампании и решились исправить.
В ОАЭ маркетологи запустили специальный сервис — страховку от пятен кетчупа. Если потребитель испортит свои вещи и подтвердит, что испачкался именно продуктами Heinz, то получит компенсацию 💸
У страховой программы целых 57 (цифра отдаёт дань уважения одной из первых кампаний бренда) вариантов возмещения ущерба: уборка помещения или химчистка одежды, мелкий ремонт мебели, спа-процедуры для расстроенных семей.
👉🏻 Идея пришла креативщикам из опроса покупателей: 48% из них признались, что постоянно пачкаются кетчупом Heinz.
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🍅 Креатив на сегодня: страховка от Heinz

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