Нейроодежда на Ozon @Фичизм

Create: 2024-05-08 Update: 2024-06-11 12:08:24

Нейроодежда на Ozon

Ozon выкатил функцию, позволяющую продавцам генерировать одежду на моделях. Сейчас фичу тестируют бесплатно, но она доступна только для части продавцов и только в некоторых подкатегориях женской одежды (как я понял, для "верха" - топов, блузок, водолазок и т.п.).

Инструмент доступен в специальном разделе личного кабинета продавца. Нужно загрузить фото предмета одежды на однородном фоне, после чего нейросетка все сгенерирует. Я так и не понял из описания, может ли она генерировать моделей, или люди все же нужны настоящие. Судя по всему, пока что нужны настоящие. Но генерация моделей - логичное продолжение сервиса, которое позволит продавцам еще сильнее сократить издержки.

Генерация одежды - это яркий пример точечного применения ИИ торговыми платформами. Например, еще в январе я писал про нейропримерку от Alibaba (но там было реализовано весьма топорно). А вообще, скоро все картинки в каталогах будут нейросетевыми, а фото настоящей одежды на живых моделях, наверно, останутся предметом роскоши в премиальных категориях.

Однако, не стоит забывать, что как бы красиво ни сидело нейросетевое платье на сгенерированной фигуре, отзывы под товарами все расставят по местам!

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Фичизм

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Ozon создал AI-генератор одежды на виртуальной модели

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Нейроодежда на Ozon