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⚡ФАС возбудила дело в отношении АО «Альфа-Банк» по признакам нарушений в рекламе ипотеки.

ℹ️ В рекламе, которая распространялась на радио, утверждалось, что ставка по ипотеке составляет 5,6%, а лимит при покупке квартиры в новостройке - до 30 млн рублей.

👎🏻 Однако другие существенные условия, такие как срок, рамки процентной ставки и наличие первоначального взноса не были указаны.

🙅🏻‍♂️ В рекламе также сообщалось о том, что продукт АО «Альфа-Банк» - это «лучшая ипотека в России» без указания объективных критериев сравнения услуги.

❗ Такие действия банка могут вводить потребителей в заблуждение и содержат признаки нарушения Закона о рекламе.

🔎 ФАС оценит рекламу АО «Альфа-Банк» на предмет нарушения рекламного законодательства. В случае установления вины организации грозит штраф.
#реклама

ФАС России | FAS Russia ✔
⚡ФАС возбудила дело в отношении АО «Альфа-Банк» по признакам нарушений в рекламе ипотеки.

ℹ️ В рекламе, которая распространялась на радио, утверждалось, что ставка по ипотеке составляет 5,6%, а лимит при покупке квартиры в новостройке - до 30 млн рублей.

👎🏻 Однако другие существенные условия, такие как срок, рамки процентной ставки и наличие первоначального взноса не были указаны.

🙅🏻‍♂️ В рекламе также сообщалось о том, что продукт АО «Альфа-Банк» - это «лучшая ипотека в России» без указания объективных критериев сравнения услуги.

❗ Такие действия банка могут вводить потребителей в заблуждение и содержат признаки нарушения Закона о рекламе.

🔎 ФАС оценит рекламу АО «Альфа-Банк» на предмет нарушения рекламного законодательства. В случае установления вины организации грозит штраф.
#реклама
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⚡ФАС возбудила дело в отношении АО «Альфа-Банк» по признакам нарушений в рекламе ипотеки.

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