Елена Гринь | IP ЮРИСТ | United States America (US)

Create: 2025-06-25 Update: 2025-06-29 16:40:27

EcOapple или все же Apple? Как суд защитил известный «яблочный» бренд🍏⚖️

Президиум Суда по интеллектуальным правам поставил точку в споре между ИП и Apple. Отмену регистрации товарного знака «ecOapple» оставили в силе — суд счел его слишком похожим на всемирно известный бренд.

📌 В чем суть?
Роспатент изначально зарегистрировал знак «ecOapple»:
🔹Комбинация слов «ecO» + «apple»
🔹Зеленый шрифт + графический элемент: яблоко с оторванным листом и… поднятым большим пальцем внутри 👍🍏

Но Apple не оценила креатив и подала возражение в Роспатент 11 сентября 2023 года. Аргументы?
✔️ Фонетическое сходство — «ecOapple» звучит почти как «Apple».
✔️ Графическое совпадение — стилизованное яблоко слишком напоминает логотип Apple.
✔️ Риск путаницы — потребители могут решить, что это новый «зеленый» продукт от Apple.

🏛️ Что решил суд?
Знак вводит в заблуждение и ассоциируется с Apple.

Делитесь мнением в комментариях! 👇

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Елена Гринь | IP ЮРИСТ

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EcOapple или все же Apple? Как суд защитил известный «яблочный» бренд🍏⚖️

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